Website Marketing
Once you have a website, its important people can find it. Potential customers may not know of your company but are looking for a product or service you supply - the most common thing for people to do is "Google it!" Even if someone uses a search engine or directory to search the web, unless your website is indexed, then they still won't find your company.
How do I get listed?
There are thousands of companies that offer services that will "guarantee you a no 1 listing on Google, Yahoo!, Ask and all the other top search engines". No one can guarantee a No 1 listing on any search engine, guaranteed! Let's explain:
Search Engines use automated programs, known as spiders, robots, crawlers etc to search through all of the available pages it can process on your website and index the content. They then use this data to build their searchable database of websites, ranking each according to relevance based on key words, phrases, and links to and from your website and a number of other criterions. It's these databases that are searched when you use a search engine. The system is completely automated with no human interaction.
As you can imagine, it takes quite a while for the search engines to crawl the entire web, let alone index it, but ensuring your website stays listed in these databases is essential.
Netdec can assist you in several ways to help market your website and gain new customers.
Improving Content
Making sure that your website contains enough relevant content for visitors and for search engines to index and revisit your website is the key to ensuring your website gets listed! Also, ensuring content is up to date and relevant is vital in keeping existing customers and attracting new business.
Netdec can help you setup a dynamic area on your website that's either automated or user managed and advise on additional content that may improve search engine visibility and ensure returning visitors.
Search Engine Optimisation (SEO)
Additional to improving content, there are several other key factors that determine your "search engine visibility" (as they call it). Page titles, page names, html tags, website structure etc all add to the "SEO Checklist". For more information on SEO, please Please contact us.